This project was a challenge for me: we tried
to go against the grain to make a completely
new ad that maintains visual harmony with
a Benetti megayacht where nothing is left to
chance.
Andrea Varani
30 years of experience in fashion photography
For the Custom campaign we imagined a relaxed,
reachable lifestyle. The card castle isn’t just an
image of on board relaxation if you consider the new
hybrid engines where vibration is reduced making for
more comfortable and smooth cruising.
Pierluigi Bachi
Adman at the Bachi Fascetti Associati Agency